SAKSHI
BUDHIA
Marketing | Advertising | Branding — Y:2017
I’m Sakshi Budhia, helping brands find focus and
voice in a crowded world.
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Every brand has a story to tell. My job?
Figuring out the "how."
My journey has taken me from crafting campaigns for global brands like Warner Bros. and Sony LIV to leading internal communications for Booking Holdings India. And believe it or not, getting 95% engagement on an internal newsletter is just as thrilling as helping a brand grow its social media following (read, organically) from 0 to over 50,000 in just a few months.
My resume might call it "marketing" or "communications" but at the end of the day, I'm just here to make sure a good story gets told. And, of course, one that yields results.
Creative Writing
Stories that stick, words that feel human
Creative Writing
Stories that stick, words that feel human
Creative Writing
Stories that stick, words that feel human
Social Media Marketing
Content that engages, not just fills timelines
Social Media Marketing
Content that engages, not just fills timelines
Social Media Marketing
Content that engages, not just fills timelines
Branding & Positioning
Clarity in who you are and how you’re seen
Branding & Positioning
Clarity in who you are and how you’re seen
Branding & Positioning
Clarity in who you are and how you’re seen
Employer Brand Lead
Booking Holdings India
2024 — Present
When the Center of Excellence began, communication was active but lacked a clear voice. I stepped in to bring structure, clarity, and a human tone that people would actually engage with. I launched a structured newsletter for 1000+ employees, introduced employee storytelling, and built a reliable weekly, monthly, and quarterly communication cadence. Over time, this strengthened brand consistency and visibility across teams. I believe impactful communication isn’t loud, it’s intentional, honest, and worth the pause.
Employer Brand Lead
Booking Holdings India
2024 — Present
When the Center of Excellence began, communication was active but lacked a clear voice. I stepped in to bring structure, clarity, and a human tone that people would actually engage with. I launched a structured newsletter for 1000+ employees, introduced employee storytelling, and built a reliable weekly, monthly, and quarterly communication cadence. Over time, this strengthened brand consistency and visibility across teams. I believe impactful communication isn’t loud, it’s intentional, honest, and worth the pause.
Employer Brand Lead
Booking Holdings India
2024 — Present
When the Center of Excellence began, communication was active but lacked a clear voice. I stepped in to bring structure, clarity, and a human tone that people would actually engage with. I launched a structured newsletter for 1000+ employees, introduced employee storytelling, and built a reliable weekly, monthly, and quarterly communication cadence. Over time, this strengthened brand consistency and visibility across teams. I believe impactful communication isn’t loud, it’s intentional, honest, and worth the pause.
Freelance Writer
Oyo | OLX Autos | Hyatt | And More
2019 — 2021
In order to prioritize my well-being and find a more flexible work-life balance, I took the leap into freelancing. From crafting captivating campaigns for OYO to revving up marketing engines for Toyota and Maruti Suzuki, I've tackled challenges for a who's who of brands, including OLX Autos and Hyatt.
Freelance Writer
Oyo | OLX Autos | Hyatt | And More
2019 — 2021
In order to prioritize my well-being and find a more flexible work-life balance, I took the leap into freelancing. From crafting captivating campaigns for OYO to revving up marketing engines for Toyota and Maruti Suzuki, I've tackled challenges for a who's who of brands, including OLX Autos and Hyatt.
Freelance Writer
Oyo | OLX Autos | Hyatt | And More
2019 — 2021
In order to prioritize my well-being and find a more flexible work-life balance, I took the leap into freelancing. From crafting captivating campaigns for OYO to revving up marketing engines for Toyota and Maruti Suzuki, I've tackled challenges for a who's who of brands, including OLX Autos and Hyatt.
Content Strategist
Tiger Ninjas
2021 — 2024
I became a one-woman content creation machine, leading 360° strategies for every Sony LIV show/movie. From wild ideas to managing designers and optimizing impact—I juggled it all.
Content Strategist
Tiger Ninjas
2021 — 2024
I became a one-woman content creation machine, leading 360° strategies for every Sony LIV show/movie. From wild ideas to managing designers and optimizing impact —I juggled it all.
Content Strategist
Tiger Ninjas
2021 — 2024
I became a one-woman content creation machine, leading 360° strategies for every Sony LIV show/movie. From wild ideas to managing designers and optimizing impact—I juggled it all.
Creative Executive
Turner International India
2017 — 2019
At Turner International, I had the chance to channel my inner storyteller, crafting scripts for Pogo, Cartoon Network, HBO and Warner Bros. From playful animations to catchy jingles, I enjoyed the challenge of bringing creative ideas to life. My work spanned a variety of projects, from short and sweet bumpers to larger-scale movie festival packages
Creative Executive
Turner International India
2017 — 2019
At Turner International, I had the chance to channel my inner storyteller, crafting scripts for Pogo, Cartoon Network, HBO and Warner Bros. From playful animations to catchy jingles, I enjoyed the challenge of bringing creative ideas to life. My work spanned a variety of projects, from short and sweet bumpers to larger-scale movie festival packages
Creative Executive
Turner International India
2017 — 2019
At Turner International, I had the chance to channel my inner storyteller, crafting scripts for Pogo, Cartoon Network, HBO and Warner Bros. From playful animations to catchy jingles, I enjoyed the challenge of bringing creative ideas to life. My work spanned a variety of projects, from short and sweet bumpers to larger-scale movie festival packages
9+ Years
Shaping brand voice and content systems
9+ Years
Shaping brand voice and content systems
9+ Years
Shaping brand voice and content systems
3 Ecosystems
Broadcast, Streaming, and corporate
3 Ecosystems
Broadcast, Streaming, and corporate
3 Ecosystems
Broadcast, Streaming, and corporate
3 Ecosystems
Broadcast, Streaming, and corporate
0→1 Builds
brands and platforms from scratch
0→1 Builds
Brands and platforms from scratch
0→1 Builds
brands and platforms from scratch
Open to roles, projects, and strategic conversations. Let’s connect.